Posted by
L. Jordan on Monday, August 06, 2007 9:51:55 PM
My Open Letter to the RNC
We are not selling people/canadates, we should be selling ideasEducate Via Ads
I strongly believe that the RNC and/or conservative groups should advertise. The ads must be run well in advance of the political season. I strongly believe that this advertising should be simple, attractive, and upbeat. These ads should quote from the Declaration of Independence, the Constitution, and the writings of great Americans. These ads should celebrate important people and events in American history, the adds should present the real facts about big picture issues, (the economy, the family and immigration) and reveal the truth behind common liberal rhetoric (e.g. government spending = taxpayer dollars). The government creates no wealth, just redistributes it. Our citizenry needs to understand that “Free health care” is not FREE.
The left plays the envy/race card with: “tax cuts for the ‘rich’”. The ‘rich’, the top 50% of the population, pay 96.54% of the taxes, and the top 1% pay 34.17%. Americans value fair play, and the fact that we over-tax the producers and reward the non-producers goes against our country’s most basic beliefs.
These ads should not focus on narrow policy debates or highly controversial issues (e.g., capital gains tax cuts, abortion), but should be aimed at promoting core conservative values of limited government, private property, free enterprise, personal responsibility, strong national defense, and patriotism. The ads must be rigorously nonpartisan. Any open party affiliation will undermine the integrity of the message. Cultural and political transformation, not partisan point scoring, must be the touchstone. The ads must have a web site attached for further information.
Both parties spend 10’s of millions on ads at election time. Don’t wait until election time. Educate the citizenry about true conservatism before election time and you won’t have worry at the polls. Conservatives are working at saving our nation. Ronald Reagan will NOT be riding in to save our country. Why not use what he did best? Go straight to the people over the head of the MSM. How can you hear the line: America, the shining city on the hill and not feel proud to be American. Or, how can you not have a tear in your eye when you hear the line: These are the boys of Pointe du Hoc. Americans want to feel good about their country. You will be making converts for life. We are not selling people/candidates, we are selling ideas!
It can be done with advertising.